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Brief Published: 17 Mar 2020

How Brands Can Help Consumers Deal with Pandemic Anxiety

Extra
Shine x Mental Health America

As the rate of Covid-19 news kicks into a higher gear, companies are stepping in with resources to help individuals take care of their mental health.

NY-based self-care app Shine partnered with US non-profit Mental Health America to build a website offering wellness tools for dealing with the pandemic. The digital database covers all aspects of negotiating the outbreak: users can find help for dealing with news-induced anxiety, isolation and financial fears. There are also special areas for parents trying to explain dramatic life changes to their children, as well as tools for groups dealing with xenophobia.

While guided meditations are a key offer, the website also gives users the chance to ask an expert about their most pressing coronavirus concerns, as well as a round-up of fun links to help people take their mind off the virus. For people worried about serious mental health crises, the website provides access to mental health screenings and hotlines.

Pre-existing services are also adapting to acknowledge coronavirus fears. Mindfulness subscription app Headspace launched a special series of free-to-access guided meditations and at-home guided walking routines. Another meditation app, the Boston-based 10% Happier, is organising daily live streams on YouTube, where users can go through a guided meditation with one of the platform’s instructors, before asking them anxiety-related questions.

As the situation develops, it will be essential for all companies to consider how they can support consumers’ mental health and overall wellbeing. For more on companies helping consumers negotiate stress, see our report Beyond Burnout

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