We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 7 Apr 2021

How Can Brands Incentivise Eco-Conscious Driving?


Lowering the carbon footprint remains top-of-mind for the automotive industry (as explored in our Automotive Update). We’re seeing this concern extend to the driver’s seat, where new algorithm-based technologies are making eco-routes more accessible and offering benefits to eco-conscious motorists.

  • Sustainable Pathways: In March, Google announced that its Maps application will provide consumers with the option to take the most eco-friendly route when driving. By analysing traffic congestion and road incline data, the search engine will highlight journeys that will produce fewer emissions and therefore have a lower carbon footprint.
    Aligning with Google’s commitment to helping users reduce their carbon footprint,  Maps will default to the lowest-carbon-impact route if it has the same arrival time as the most time-efficient journey. If it takes longer, users can choose to opt out. The new feature launches in the US later this year, with a global expansion to follow.
    For more ways tech brands are streamlining sustainable behaviours, see Enter EthiTech.
Google Map's new feature
  • Cryptocurrency’s Eco Opportunity: New Amsterdam-based automotive group Stellantis announced an initiative in March to encourage new Fiat 500 drivers to drive more efficiently. For each car journey, consumers will earn an eco-score depending on their habits; the more sustainably they drive, the higher the score. This score translates into a cryptocurrency called KiriCoins, created in collaboration with UK sustainable behaviours start-up Kiri Technologies.
    Each KiriCoin is worth approximately two European cents; with a mileage of 10,000km per year, users can earn approximately €150 ($176). KiriCoins can be used to buy products and services on the Kiri marketplace. Drivers with the highest scores will receive extra offers from Amazon, Apple, Netflix and Spotify.