How the Fashion Industry Can Work From Home
While many people in the fashion industry, such as writers and editors, are well equipped to work remotely during this period of isolation, there are many other creatives who will find this difficult due to the location-specific nature of their jobs.
Designers and manufacturers often depend on machinery to create garments, and may increasingly need to use 3D digital design platforms such as Unmade and Platforme in order to effectively do their jobs from home. Staff like photographers and stylists may need to find alternatives to staging photoshoots, and staff at Vogue China are already using video conferencing to remotely facilitate the creative direction of future issues.
Although not created as a reaction to the coronavirus, Vogue Italia's January 2020 illustrated issue presents an alternative way to produce a fashion publication when organising and carrying out photoshoots may not be possible. Additionally, digital fashion companies such as The Fabricant and A Hot Second provide opportunities for all photoshoots to be rendered digitally, with no physical garments or on-location work necessary.
As we've already seen, live streaming has served as an effective alternative for a multitude of cancelled events worldwide, including fashion shows. Although digital design techniques may require updated technologies for staff, as well as additional training, it could provide an innovative alternative in times like these where options are becoming increasingly limited.