We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 22 Apr 2020

How to Make a Fashion Editorial Remotely

Extra
Bella Hadid for Vogue Italia

In this era of social distancing, the production of photoshoots – whether they be for ad campaigns or magazine editorials – require stylists, designers, models and photographers to adapt to new digital formats. We outline the brands implementing innovative ways of working remotely while still producing new creative content.

In addition to Spanish retailer Zara’s latest shot-from-home ad campaign, a number of other brands and fashion professionals such as designers and photographers are finding creative ways to produce visual content remotely. For their April 2020 issue, Vogue Italia sent clothing samples to model Bella Hadid’s home. The subsequent editorial was both shot and styled by professionals Brianna Capozzi and Haley Wollens respectively through FaceTime. Similarly, i-D commissioned photographer Willy Vanderperre to shoot models such as Gigi Hadid, Adut Akech and Adwoa Aboah for a series of special-edition digital covers titled Safe + Sound through FaceTime.

Aside from brands and publications, freelance creatives are also taking their studios online. Italian photographer Alessio Albi shoots regular editorials through FaceTime that he then publishes on his Instagram account, as do US-based photographers Sam Dameshek and Josie Musgrave.

Extra
Gigi Hadid for i-D
Extra
Kara Chung's Animal Crossing Jacquemus Recreation
Extra
Adwoa Aboah for i-D

For stylists and designers, gaming platforms are proving to be an effective space to both create and showcase their work. Video game Animal Crossing: New Horizons has become a go-to platform for amateur designers to recreate runway looks and for stylists to produce brand lookbooks and experimental editorials. Hong Kong-based stylist and photographer Kara Chung is among those shooting these editorials, having made spreads and lookbooks for the likes of Hypebeast and Highsnobiety, while esports streetwear retailer 100 Thieves has made its entire collection available for free download through the game.

These digital formats not only allow people to stay creative during quarantine, but also ensure that people working in creative fields still have opportunities to create work and expand their portfolios. For more on innovative brand responses to the Covid-19 pandemic, see Covid-19: Fashion Industry Survival Strategies. Also, keep an eye on our Coronavirus: Updates & Brand Responses page for daily updates.

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS