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Retail

Project Ocean, Selfridges: Retail Activism in Action

Influential London department store Selfridges’ new initiative, Project Ocean – a business-wide venture to highlight global over-fishing – isn’t just devoting its vast creative resources to a worthy cause. It’s also presenting the notion of retail as a serious agent for social change. Creative director Alannah Weston reveals exactly how and why.

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3 Jun 2011
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