We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 5 Mar 2019

US Chocolate Brand Shouts About Its GMO Credentials

Extra
Ethos

Genetically modified (GMO) crops have received bad press in the past, with many consumers steering clear of these in favour of organic options. Challenging this position, a coalition of US farmers has launched a collection of chocolate bars that put GMO ingredients in the spotlight in a positive way.

Each bar uses sustainably grown cocoa from the Dominican Republic as well as ingredients that have been saved from extinction, or saved from being wiped out from crop disease thanks to their GMO credentials.

Varieties include The Survivor, a chocolate bar that is laced with genetically modified papaya sourced from Hawaii where the fruit was almost wiped out due to crop disease; The Hero, which features orange, a fruit that saw genetic modification save it from citrus greening disease in Florida; and The Trendsetter, which celebrates the genetic modification of apples to stop them from browning so quickly – thereby reducing food waste.

The limited-edition bars have been released by Washington-based, 1,600-member-strong farming collective A Fresh Look under the brand Ethos, and are being given away for free from its website.

This rethink on genetically modified crops turns the established sustainability story on its head, challenging preconceived notions that organic means 'better' for the planet.

For more on food brands with strong social and environmental messages, see Culinary Provocateurs.

See also The New Vegan Landscape and Politics of the Pantry for more recent thoughts on the food industry's sustainable future.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS