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Brief Published: 5 Apr 2012

Happiness and Other Survival Techniques


Provocative Italian fashion brand Benetton is hosting a new exhibition at London’s Design Museum addressing the progress and problems of our modern world.

The exhibition – along with displays in its London, Milan, Barcelona, and Paris stores – is inspired by a survival guide trilogy recently published in Benetton’s Colors magazine. The latest issue examines ecological and alternative means of travelling, and disease and death caused by lack of proper sanitation around the world. On a more positive note, the concept of happiness and the culturally vast methods of achieving it are also addressed.

The interactive show explores the complicated issues of global excess, wealth and poverty. Displays will reveal materials other than oil that can be used as fuel, and inform visitors about the medical uses for human waste. Survival machines, tools and vehicles from around the world will also be on view.

Happiness and Other Survival Techniques will be on display at the Design Museum London until April 13 2012.


Design Museum London