With the beauty industry so heavily focused on millennials and baby boomers, Generation X (aged 38 to 53) is often overlooked. However, as the wider cultural conversation about positive ageing gains momentum, smart brands are beginning to realise the potential of this gap in the market.
Gen X: Beauty's Untapped Demographic
Existing user login
Not a member?
Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.