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Brief Published: 8 May 2014

Amazon to Sell Via Twitter

Amazon Twitter

US e-tail giant Amazon has announced a potentially groundbreaking collaboration with global social media network Twitter that will make it easier for people to buy Amazon items that they see on the social networking platform.

Twitter users in the UK and US will now be able to shop from tweets that contain links to Amazon products posted by the e-tailer, or retweeted by other users. To buy the items, shoppers can simply reply to the tweet including the hashtag #amazoncart (US users) or #amazonbasket (UK users). The items will then be automatically added to their Amazon account purchase list. 

Shoppers who wish to use this feature will have to register their Twitter details with Amazon to connect the two accounts. To avoid a flurry of unfounded Twitter purchases, users will still need to log into their Amazon accounts to confirm the order and payment. 

While not yet completely seamless, it removes the barrier of having to switch between the two different apps or websites, and eliminates the time it would take a user to go to Amazon and search for the item. It also trades on the concept of allowing consumers to buy immediately at the moment of inspiration – see our Anywhere Retailing Industry Trend for more.

With the number of active users on Twitter having hit 255 million at the start of 2014, it’s a huge market, ripe for monetisation. For more on the monetisation of social media platforms, see Paytagz, The Rise of the Social Wishlist, Nordstrom Brings Pinterest In-Store, and the Tapiture case study in New Masculinity: Selling Style.   

See also Amazon Dash: Home Barcode Scanner and Amazon’s Anticipatory Deliveries.