Kids are seamlessly shifting between physical and virtual environments, bringing about a new generation of toys that straddle these two worlds. We explore how the use of subtle screens, audio and augmented reality introduces the magic of tech to analogue toys – winning the support of both digitally savvy kids and their screen-cautious parents.
Hybrid Play: Augmented Toys for Tech-Attuned Kids
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.