Barusan – the well-known Japanese cockroach-killing smoke bomb brand – has launched a new website in a bid to boost sales. The site offers information on weather, temperature, humidity and cockroach habits to increase the likelihood of spotting them.
The website plays on the fact that many customers only buy the pesticide bombs after seeing a cockroach. This is a gentle way of encouraging them to be more proactive. The information is presented like a weather forecast. Users can post pest sightings, and the website displays the total number of sightings in each area, comparing them to previous months.