An illusionary direction defined by shifting light, Trace is underpinned by a gentle ambience that reflects a quiet sense of wonder. With a calmer, more ethereal atmosphere than our A/W 15-16 direction React, understated engineering hides and softens technology, while temporal design offers transformative qualities.
The focus on lightweight materials emphasises cutting-edge innovation, appealing to industrial sectors and a forward-thinking consumer looking to seamlessly embed technology into their homes and lives.
