Ikea Enlists World-Renowned Designers for New Collection
Since 2015, Ikea has created an annual Art Event collection in collaboration with some of the world’s brightest artists and designers to make their works available at an accessible price point. This year’s collection uses imaginative and emotive designs to inject personality into the home.
The 10-piece collection is devised by five global creatives working in divergent fields, and, with prices starting at £19 ($26), democratises access to world-renowned designs.
Prominent Dutch designer Sabine Marcelis created a minimalistic sconce that reflects a coral-hued glow onto the wall to create a soothing ambience. Mood-enhancing colours are increasingly being used in lighting to guide feelings of relaxation or alertness, and angle products towards the fervent wellness market (see Wellness at Home).
Japanese studio Gelchop honoured a real Ikea icon with a table lamp and torch shaped like an Allen key – the essential tool used to assemble the retailer’s flat-pack furniture. Last year, Ikea launched a range of streetwear-inspired clothing, and these lights will likewise appeal to the brand’s status as a cultural icon.
The design from American artist Daniel Arsham builds on his 2011 piece Falling Clock, and comprises a clock encased in what looks like a draped sheet. By continuing the theme and appearance of past work, the design appeals to Arsham’s cult following and enables fans at any budget to access his art.
Also in the line-up is German artist Stefan Marx, who has designed a throw and vase adorned with his signature scribbles; and Swedish studio Humans Since 1982, which developed a wall decoration of an insect-specimen-style box displaying replica drones.
To build hype around the collection (available from April), Ikea is using augmented reality filters on Instagram to allow prospective buyers to see products in their own space.
The collection reimagines homeware and accessories as intriguing and beautiful artefacts, and taps into the trend for characterful interior products. For more inspiration, see our S/S 22 Product Design Direction Reverie, and our upcoming Product Design Visual Round-Up: Furniture & Lighting Spring 2021 report (publishing on April 1).