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Brief Published: 23 Apr 2018

Ikea Predicts The Future of Fast Food

Extra
Ikea/Space10

Ikea's research and innovation lab Space10 has devised a menu of five fast-food dishes that tackle issues surrounding the predicted world food crisis, focusing on waste, obesity and scarcity.

Still at concept stage, the menu includes The Dogless Hotdog, made with dried and glazed baby carrots, beet and berry ketchup, mustard and turmeric cream, roasted onions, cucumber and a herb salad mix in a high-protein spirulina bun. Meanwhile, the Bug Burger patty is made from beetroot, parsnip, potatoes and mealworms and comes on a white-flour bun with relish, beetroot and blackcurrant ketchup, chive spread, and a hydroponic salad mix.

Also on the menu are meatballs made from mealworms and root vegetables, a hydroponically grown salad served with day-old bread to minimise food waste, and an ice cream made with microgreens such as mint and sorrel to create a frozen treat that is low in sugar and calories.

For more on how brands are developing alternative products that play to the issues surrounding population growth and the environment, see Feeding Tomorrow's Consumers and Culinary Consciousness.

See also Creating Shared Value: Sustainability Marketing, Packaging Futures: Sustainability and Retail: Reframing Sustainability for more on how brands are targeting environmental issues in a wider context.

In June, Carla Cammilla Hjort, Founder & Director of Space10 will be joining us at our upcoming London Summit, Decoded Future. To hear what she has to say on how to design agile eco-systems for the digital world, book your tickets, click here.

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