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Brief Published: 15 Jun 2018

Ikea x E-Sports: Ergonomics for the Gaming Generation

Area Academy

The Swedish manufacturer has acknowledged the huge influence of e-sports with a new collaboration tackling ergonomic seating design for a generation that sits playing computer games for up to 20 hours per day.

As revealed in Designing Amplified Experiences (part of our Active Lives Macro Trend), e-sports is big business, with revenue forecast to reach $1.5bn by 2020 (Newzoo, 2017). Ikea has long dedicated its creative focus to improving ergonomic design, and with gamers sitting down for up to 20 hours a day – sometimes resulting in sports injuries – the pairing is a logical fit.

The collaboration – announced at Ikea’s annual design conference Democratic Design Days last week – is with Swedish e-sports education platform Area Academy, and US medical wearable company Unyq. The latter creates custom prosthetics from digital body scans, which are used to create 3D-printed casts that are tailored to the user’s body. Ikea wants to bring this technology into its stores, demonstrating that customisation is possible within the mass market.

Unyq’s scanning technology will be located in Ikea stores next to its standard chair models. Users create a 3D map of their body, which can be saved and sent to Ikea with their product choice via an app. From these scans, Unyq prints cushions that fit onto the product and feature a lattice structure that guides the user into the correct posture.

The speedy and scalable production made possible with 3D technology is driving new commercial opportunities by creating custom-fitted product. This is a major theme within our A/W 19/20 Design Direction Burst, which explores how designs are being left open-ended to enable users to realise products that reflect their bodies, needs and creativity.