Ikea’s Apparel Collection Subverts Streetwear
In a bold and subversive move, Swedish furniture giant Ikea is bringing its pragmatic approach into the fashion arena with a limited edition, streetwear-inspired collection.
A collaboration between Ikea Japan and Ikea Sweden, the 10-piece collection is the brand’s first foray into apparel. Having long been the subject of copycats (see Balenciaga’s interpretation of its Frakta tote bag, amongst others) as well as the inspiration for many DIY fashion projects and bootlegged accessories, Ikea is now creating its own official branded merchandise.
The collection will be available exclusively at its Harajuku store in Japan for a limited time only, echoing the hype that builds around limited-edition drops from streetwear brands, while also embracing Harajuku’s status as a streetwear capital. Alongside clothing items such as a hoodie and T-shirt bearing the Ikea logo, the collection includes practical items such as a water bottle, umbrella and towel – emphasising the pragmatic nature of the line.
Ikea prides itself on its simple, practical, yet stylish approach to furniture and homeware at an accessible price point, and this ethos is reflected in its move into clothing. By recognising the presence the brand and its logo already has in the world of fashion and streetwear through designer recreations as well as upcycling and DIY, Ikea is subverting the notion of streetwear and its cult status.
See our S/S 22 Fashion Direction Endurance for more on the evolution of this urban-inspired trend, and see Outdoor Lifestyle: Winter 2021 for more on emerging trends in practical outdoor wear. For more on the growing popularity of DIY fashion, see Lockdown’s Creative Fashion Mavericks.