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Brief Published: 31 Mar 2017

Ikea’s VR Kitchen Experience


Swedish furniture producer Ikea is offering its customers in Canada the opportunity to 'try before they buy', using the Vive virtual reality (VR) headset from Taiwanese tech company HTC.

Running until May 2017, shoppers at Ikea's Etobicoke store in Toronto can choose from two VR experience options. The Ikea VR Pancake Kitchen explores the brand's kitchen design solutions through the narrative of making pancakes, showing customers areas to consider when planning their kitchen in the most practical way.

Meanwhile, the VR Kitchen Visualizer allows potential buyers to experience a basic version of their own finalised kitchen design and show them how different solutions work in practice. This experience is designed to complement the online Ikea Home Planner tool, which allows customers to input their kitchen measurements to see what their final design will look like as a 3D model on screen.

For more on how tech is shaping our kitchens, see Kitchen of the Future. In particular, Activating At-Home Foodies and Self-Sustaining Spaces reveal the potential of digital integration into this environment.

Meanwhile, for more on how VR is being implemented in the retail space, read our report Retail Tech: Future-Shaping Tools & Trends, 2017/18.