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Brief Published: 13 Jun 2016

ILY: Safe Family Phone


Ily, a modern family phone created by New York-based start-up Insensi and industrial design agency Map, is a dedicated home hub for kids to communicate with family – without their own mobile devices or access to adults’.

Featuring an eight-inch touchscreen and phone handset, Ily allows kids to send videos, texts, photos and drawings directly from the screen to loved ones, without the risk of being exposed to unsafe internet content. The device also features Amazon’s Alexa voice capabilities, and works in two orientations: upright (for optimised video calling) and flat (for optimised desk or touchscreen use).

Initially crowdfunded on Kickstarter, Ily will ship to the project’s backers this summer.

The device’s user-friendly design explores the idea of rehousing technology to create more approachable products, as today’s consumers increasingly demand smart and intuitive products conceived to perform several functions.

Read more about the product design trends working to bring user experience and app design closer together for enhanced simplicity in our Indicate A/W 17/18 design direction.

 For insight into how parenthood is becoming a digital affair, as consumers turn to apps, devices and networks to aid and chart conception, pregnancy, birth and beyond, read Decoding Digital Parents. To get to know the ways the changing media habits of Gen Z (born in the late 1990s and mid-2000s) have created a fresh market for brands and advertisers to explore, see Digital Kids