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Brief Published: 12 May 2020

Immunity-Boosting Meal Boxes for Health-Conscious Consumers

Just BE Kitchen

As consumers become more acutely aware of their health and wellbeing as a result of the Covid-19 pandemic, many are seeking foods that are said to boost immunity. Between mid-February and mid-March 2020, online searches for ‘foods that benefit the immune system’ rose by 66% (Tastewise, 2020). Catering to this robust interest, Denver restaurant Just Be Kitchen is offering medically approved immunity-boosting meal bundles.

To create the meal bundles, the operator collaborated with US healthcare provider PrimeHealth to design recipes using ingredients scientifically proven to contain nutrients to boost immunity. Each bundle contains six chilled meals, including a kale, beet and blueberry salad; a beef liver pate dish; spicy rubbed chicken with cucumber kimchi and broccoli; a vegetarian medley of sweet potato, sautéed spinach and olives; a mixed-vegetable curry with mushroom and cauliflower rice; and a carrot and ginger soup. The packs also include a turmeric and cinnamon milk drink and a collagen-rich chicken bone broth beverage. All dishes are high in a variety of immunity-boosting vitamins and minerals.

When purchasing the boxes (priced at $75 each), consumers are encouraged to donate one box to a frontline worker through the website, which is sent directly to healthcare staff, supermarket workers and law enforcement officers in Denver.

For more on food’s potential as a tool for physical and mental wellbeing, read Food on Prescription, part of The Healthcare Opportunity Spotlight Trend.

Meanwhile, Covid-19 + Food: What Are We Eating?, Japan’s New Food Culture and Resetting the Food System explore the current consumer demand for wellness-enhancing nutrition.