Impregnated Masks Target ‘Maskne’
Google searches for ‘maskne’ have increased by 811% since March (Google, 2020). US fabric developer Nufabrx has taken its best-selling Theramask CuTec Copper-infused protective face mask and added moisturising benefits to target the growing number of consumers battling ‘maskne’.
The company, which launched in 2011 with a bamboo pillowcase embedded with tea tree oil to prevent acne, has turned its hand to protective skincare. Its Soliscia mask features a patented CuTec copper complex with antimicrobial and antibacterial properties – which will resonate with safety-conscious consumers wishing to keep bacteria and viruses at bay. Alongside this, the fabric is designed to release a controlled amount of skincare (in this case shea butter) every hour to keep skin hydrated and soothed – counteracting any redness and skin irritation from wearing the mask.
While this is the first example of skincare-impregnated masks, we expect to see innovation in this space grow, with shrewd skincare brands releasing branded versions featuring their own proprietary formulas. Where stress and anxiety are now key concerns for consumers – one-third of Americans (33%) have experienced high levels of psychological distress at some point during the extended period of social distancing (Pew Research, 2020) – brands should also explore calming, and mood-boosting ingredients alongside functional benefits.
For more on how beauty brands are catering to new ‘maskne’ concerns, see Lockdown & Mask-Induced Acne Surges, and for more on wider industry responses to the coronavirus, see Cosmetics in the Wake of Covid-19.