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Brief Published: 3 Aug 2020

Inclusive Sex Toys Embrace 50+ Consumers

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Dotyk

With today’s older consumers embracing sexual exploration – see Accelerating Ageing WellDotyk (Polish for ‘touch’) is a sex toy concept that addresses the lack of products specifically for over-50s. It’s a shrewd release that reflects the inclusive sex toy boom we outline in Female Sexuality in Focus.

The kit contains a series of toys intended to heighten the sensory experience when exploring a partner’s body. The goal of this stimulation is to shake older, long-term couples out of their sex routines, and encourage them to see their partner’s body (and indeed intimacy itself) in new ways.

There’s a miniature stethoscope for listening to each other’s heartbeats, a magnifying glass that encourages users to see the body in a different light, a brush for tactile foreplay, and a cylindrical sponge to facilitate aromatic exploration. Made from steel, the low-profile aesthetic is intended to appeal to a mature consumer, while the design aims to make them easier to use for those with restricted mobility due to age.

While the kit is currently a concept, there’s a clear market opportunity in diversifying the core audiences for sex toys. As highlighted in our A/W 21/22 Design Direction Protest, San Diego brand Wildflower creates gender-free sex toys, and its most recent release, Enby, was specifically designed with transgender individuals in mind.

Echoing this sentiment, Dotyk’s designer, Dmytro Nikiforchuk, told UK design publication Dezeen: “Most ‘classic’ gadgets are designed to meet the needs of the ‘average middle-aged user’; […] The production process of any item should focus on specific consumers, considering their age and needs.”

We expect to see a greater focus on sexual inclusivity moving forward, addressing the youth knowledge gap described in Contemporary Courtship. Brands that lead age-inclusive discussions on sex could help foster new norms around intimate relationships for the next generation. See also New Releases Help Women Access Sexual Pleasure for more on female-focused sex-tech.

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