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Brief Published: 13 Sep 2018

In-Cosmetics Formulation Summit: Up Close & Personalised

With the rise of artificial intelligence, connected devices, smart assistants and algorithms, is this the beauty industry’s moment to fully embrace the power of personalisation?

London’s annual two-day In-Cosmetics Formulation Summit invites brands, cosmetic scientists and formulators to explore issues and opportunities surrounding one particular trending theme. Last year’s was Bio-Transforming Beauty, while this year (October 24-25), the spotlight will shine on personalisation and bespoke beauty with the theme Up Close & Personalised.

“The digital revolution has really made personalisation possible,” said summit programme director Dr Barbara Brockway, director of personal care at US counterfeit prevention firm Applied DNA Sciences. “It’s a big trend that affects everybody, and not just one aspect. It’s going to be hair, skin colour – every aspect of the beauty industry is going to be affected by this digital revolution.”

By talking to key figures in beauty development in the months leading up to the event, the summit team identify the area in most need of exploration. “With more apps on our phones, and Alexa, we can ask algorithms what we should be using for this particular hair problem or skin type or colour of make-up,” said Brockway. “We know people would like to know more. Can we find them the expert who can answer the questions?” 

Day one will focus on understanding the consumer, with talks centring on biology and genomics, the algorithm-beauty-interface (ABI), and the cognitive behaviour that drives our desires and aspirations. Day two – dedicated to formulating for the consumer – will explore bespoke and mass customisation, personalised fragrances, and challenges in personalisation for haircare.

Full event coverage is set to drop on Stylus on November 2 2018.  The early booking rate for the in-cosmetics Formulation Summit will end on 16 September 2018. To book your place, visit summit.in-cosmetics.com/book-your-place.

For more on the latest in personalised and bespoke beauty, see Mainstreaming Bespoke Beauty and Future Beauty: Perfecting Bespoke.