In-Cosmetics Virtual Conference: Key Beauty Takeaways
Over 3,000 beauty industry professionals tuned into the three-day In-Cosmetics Global Virtual Conference (March 31 to April 2) – a digital sneak peek at the technical seminar, workshop and marketing trends programme planned for October 2020. Stylus highlights the key launches and trends ahead of the live event.
- Sensitive Skin: As explored in The Cult of Calming Beauty, sensitive skin and curative products are a big global trend. This is reflected in the active ingredient launches catering to sensitive skin woes.
Leading US producer of naturally derived, specialty ingredients Vantage Personal Care has launched Bio-Signal Lipid 10 MB. It stimulates the expression of epidermal proteins known to strengthen the skin barrier, hydrate, and reduce inflammation.
Equally, ceramides are a key new launch category for their skin-barrier-boosting properties. German speciality chemicals company Evonik will present its SK-Influx range of skin-identical ceramides that mimic the skin’s natural barrier for expert repair.
- J-Beauty Boom: “Japan has been a breeding ground for science and technology, and this ‘made in Japan’ tag makes us think of efficacy and high quality,” said Gabriella Beckwith, senior analyst of beauty and fashion at London-headquartered market analysis company Euromonitor. She says the Asian country is experiencing a beauty resurgence – a trend we highlighted in Asian Beauty Now: New Markets, New Ideas.
Beckwith will also highlights Africa, Germany, Brazil and the Middle East as beauty hotspots.
- Super Sleep: Particularly timely in lockdown, beauty sleep is another category seeing exciting innovation.
Swiss fragrance and flavours specialist Givaudan’s big launch is Synchronight, a microbiome-activated defender against digital stressors such as blue light from screens. It behaves like melatonin, the hormone that regulates the sleep/wake cycle. This rejuvenating compound is activated by the skin, protecting the skin’s melatonin production, which improves overall sleep quality – in this active’s case, by 85%.
US specialty chemical maker Ashland’s newest ingredient Nightessence also enhances the naturally occurring nocturnal processes in the skin, such as the production of melatonin.
- Mega Microbiome: The microbiome continues to be a big area of development for producers.
Dr Silvia Pastor, head of scientific research & business development at Barcelona-based LipoTrue, explained how a unique microbial community has remained preserved and protected in an ancient underwater Mallorcan cave. This community forms the basis of the brand’s Æonome bacterial ferment, which enhances the production and release of antioxidant metabolites in the skin, and protects cells from oxidative stress and signs of ageing.