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Brief Published: 12 Nov 2018

Industry City: New York’s Next Big Retail Destination


Located on Brooklyn’s waterfront, just two subway stops from Manhattan, Industry City is emerging as New York’s most significant new retail, design and hospitality destination. The 35-acre former shipping and manufacturing complex is comprised of 16 buildings involved in a phased 12-year redevelopment, supported by $1bn of investment.

Cementing it as a new interior design hub, recently opened anchor tenants include premium US décor brands ABC Home & Carpet, Mitchell Gold + Bob Williams, Design Within Reach and Restoration Hardware’s outlet store. Merging retail and production (see also Exploiting Insider Access), local wallpaper manufacturer Flavour Paper will also have a factory space and store on-site. Meanwhile, WantedDesign – a US trade event that showcases independent international design brands during the annual NYCxDesign festival – has opened the IC Store by WantedDesign. 

Existing fashion brands include designer vintage boutique A Current Affair and milliner Teressa Foglia – precursors to the city mayor’s Made In NY initiative, which is due to launch a 200,000 sq ft garment manufacturing hub in 2020, able to support up to 35 brands.

Industry City is also establishing itself as a foodie destination, thanks to a 40,000 sq ft Food Hall, New York’s first sake brewery and tap room Brooklyn Kura, and a 20,000 sq ft Japanese market and food hall, slated to launch early 2019.

Coffee and tea businesses are also booming. High-tech Extraction Lab cafe invites guests onto its brewing ‘stage’ to experience America’s most expensive cup of coffee ($18), amongst other blends; while Australian brand Gumption will open a 6,000 sq ft space – its first in the US – in early 2019. 

Affirming the destination’s premise as an all-round leisure/cultural destination, public outdoor spaces include the family entertainment-centric Summer Stage, while immersive Japanese digital arts group TeamLab will open a 55,000 sq ft exhibition space next year.