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Brief Published: 21 Jul 2017

Infused Snortable Cacao

Coco Loko

Orlando-based dietary-supplement producer Legal Lean has launched a brand of snortable chocolate powder called Coco Loko. The product, which costs $24.99 per 1.25oz can, is a blend of raw cacao, gingko biloba, taurine and guarana (of which the latter three can all be found in energy drinks).

The brand claims the powder provides a 30-minute buzz, lifting mood, reducing anxiety and providing a hit of energy, much like the effect of an energy drink - minus the associated sugar crash.

Available only to those aged 18 and over, the product was inspired by the increased popularity in Europe for cacao ingested as a stimulant, as tracked by Stylus in New Food Covetables.

The product is aimed at those who frequent regular social events, participate in sport and those who are looking to boost their energy.

For a broader look at product innovations in the confectionery realm, see Chocolate Trends 2016 and Vitafoods 2017.

To read further on the new booming market for legal stimulants, see Cannabis: The Culinary Opportunity, Cannabis-Infused Confectionery and Kering-Friendly Cannabis Pods.