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Brief Published: 27 Sep 2021

iPlaySafe: New App Securely Shares Sexual Health Status


One in five Americans have a sexually transmitted infection (STI) (CDC, 2021), but embarrassment around STI status prevents many consumers from talking about them publicly. UK start-up iPlaySafe hopes to tackle this taboo, by allowing people to securely share their sexual health status with partners via its new at-home test kit and paired app.

Launched in the UK during Sexual Health Awareness Month (September), iPlaySafe offers users a tech-leveraged method for integrating STI home testing and status sharing. Consumers order an iPlaySafe home testing kit from the brand’s website and download the paired app. The parcels are anonymised and come in plain packaging; they are only assigned to a user once they have registered their kit on the app, recognising the desire for privacy when accessing sexual healthcare.

Users collect blood and urine samples to test for the six most common STIs: chlamydia, gonorrhoea, hepatitis B, hepatitis C, HIV and syphilis. iPlaySafe features a how-to video on its website for anyone unsure of how to test themselves.

Samples take two to five days to process, and results are sent securely to the app. iPlaySafe offers access to a team of medical officers to discuss and give any further support required. People with negative tests can add a ‘Play’ badge to their profile, indicating that they are STI-free. Users can invite potential sexual partners to view their verified STI status (and offer theirs in response) via the iPlaySafe app, removing potential awkwardness from the sexual health status conversation. 

Telehealth platforms are providing consumers with crucial care that may otherwise feel inaccessible. View The Brief to see how US brand Folx provides hormone, sexual dysfunction and STI treatments remotely. And read Scrapping Sex Wellness Stigmas in Sexual (R)evolutions to understand the role brands can play in ridding society of sexual health taboos.