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Brief Published: 4 Jul 2018

Is ‘Drone Tech’ the Future of Smart Skincare?

Lisa Franklin

British facialist and skincare expert Lisa Franklin has launched her eponymous beauty line, featuring a precision ‘drone delivery’ system and performance-enhanced formulas to protect the skin from pollutants. The luxury range is aimed at the growing ‘skintellectual’ consumer base hungry for smarter skincare.

The Pro-Effect System includes (but is not limited to) an Anti-Pollution Cleanser, a Pollution Defence Cream and an Overnight Renew Treatment. The ‘drone’ system – referencing the aerial vehicle’s agility in homing in on a target ­– intelligently delivers ingredients to the areas that need to be treated. A similar technology is employed by Clinique in its Smart skincare range.

Franklin’s hero product in the range is the Luminescent Base, a mattifying serum that is superior in its multifunctionality. Ingredients such as hyaluronic acid and konjac root aid long-term hydration, while nutrient-rich botanical extracts improve skin firmness and reduce redness or irritation. Photoluminescent diamond particles reflect light and illuminate the skin, while a unique bioactive complex reduces the amount of ultraviolet radiation from digital screens that penetrate the skin, and supports cell turnover following sun exposure.

The line also showcases ethical values. It’s vegan, cruelty-free, natural ingredients are sustainably sourced, and all packaging is 100% recyclable. The brand has also been stamped with the Positive Luxury Butterfly Mark, which is awarded by the British regulatory platform to brands that have a positive social and environmental impact. As we explore in The Great Beauty Green-Up, ethical values are now critical for brands as global consumers wise up to the impact of beauty products on the environment.