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Brief Published: 30 Oct 2015

Gen Z’s Future Car

Vision Tokyo's interior

German carmaker Mercedes-Benz revealed an autonomous car concept targeting Generation Z (aged six to 20) during the Tokyo Motor Show, held from October 30 to November 8 2015.

Described as a "hip living space – a chill-out zone in the midst of megacity traffic mayhem", the self-driving Vision Tokyo is more like a high-tech lounge on wheels than a car. Its sleek, sporty exterior features futuristic blue neon highlights and funky patterns around the windscreens.

The interior is designed to be a social space and has the feel of a private booth in a bar, complete with a karaoke machine. A holographic display at the centre contains floating interactive icons that connect with occupants' smart devices. Innovative algorithms allow the car to use machine learning and predictive tech to remember passengers' preferences.

While the car is unlikely to come to market soon, commuting will become more social as cars are increasingly able to drive with less human involvement. Rather than merely providing a way of getting from one place to another, cars are set to become our digital companions, with the ability to foresee passenger needs and offer a place of calming respite from overwhelming city life.

For more strategies to engage Gen Z, see Gen Z: Tech Titans. Our Frankfurt Motor Show 2015 reporting gives further insight into future vehicle colour, material and trim directions.

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