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Hyper-Real is a vivid palette that embodies themes of hyper-real digital imagery, iridescent and lustrous metallic pigments, and slick glossy automotive finishes. Celebrating the sensuous nature of the ultramodern visual landscape, many creatives look towards futuristic visions of our world to inspire innovation. Stylus presents a selection of key artists, designers and techniques that are motivating the mainly metallic saturated palette.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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