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Brief Published: 9 Oct 2014

Affluent Asian Consumers 2014

Affluent Asian shopper

Agility Research, a global research agency specialising in the luxury market, has released a new study detailing the consumption patterns and brand preferences of the affluent Asian consumer. Affluent Insights 2014 studied consumers in China, Hong Kong, Singapore, the US and Indonesia, using the data to map out a typical week in the lives of affluent Asian consumers in the region.

Key regional insights included:

  • China: More than half of respondents were female, aged between 18-34 years. Employed in high-ranking positions such as department head or director, more than 80% are married with young children. These consumers consult shopping malls, televisions and magazines before making purchases, and favour traditional luxury brands such as Christian Dior, Gucci and Burberry.

  • Indonesia: The majority of Indonesian respondents were male, often business owners, partners or entrepreneurs. Top luxury brands include Guess, Gucci and Rolex, although they tend to do their online shopping on the e-commerce sites of Prada and Alexander McQueen. Hong Kong, Kuala Lumpur and Tokyo are all favoured holiday destinations.

  • USA: Just over half of US respondents were male, and more than 40% have children under the age of 15. Top car brands for this sector include Toyota and Ford, and the top vacation destination is London. When shopping online, these consumers head to the e-commerce sites of high-end US department stores such as Barneys and Saks Fifth Avenue.

For more on affluent Asian consumers, take a look at our reporting from the most recent Financial Times Business of Luxury Summit, which took place earlier this year in Mexico.