Pre-Fall 2015: House of Holland
British designer Henry Holland’s Pre-Fall 2015 collection reappropriates the House of Holland signature tartan check with a 90s punk edge influenced by sports street style and Asian bubble-gum pop – a heady combo likely to chime with millennials.
“Pre-Fall is a touch of Tank Girl meets Asian travel,” said Holland at the presentation, referencing the loud, clashing colours, graphics and check prints displayed on figure-hugging dresses, minis and pencil skirts and jumpsuits.
Vibrant mushroom prints, exaggerated manga slogans and heavily-graffitied boots offer busy, stimulating designs that shrug off the seriousness of much Pre-Fall fare and tap into a visual language favoured by millennials. See Sticker Fun For Millennials for more on the trend for recession-busting, whacky graphics in fashion.
Rough-and-ready Tank Girl references – based on the eponymous tank-driving, anti-hero of the British comic – come through in thick-soled customised boots, oversized satin bomber jackets, and cornrow-style braids. The reference is part of a wider resurgence of 90s-style punk feminism, a beauty styling look seen on the S/S 15 Catwalks.
Sports Racer – another trend from the S/S 15 Catwalks – is also seen here in candy-pink boxing wraps, Formula 1 racing stripes and satin judo kimonos.