A daring use of colour across the trade floor was surprising for a fair targeting the luxury segment. Offbeat palettes, matured primaries and rich spice and jewel tones cater to a customer who is increasingly receptive to emboldened colour at home. Meanwhile, tactile fabrics offer respite from widespread screen saturation.
IMM Cologne 2019: Colour & Materials
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.