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Retail

Haute Humour: Visual Influence

Luxury fashion brands are embracing wit as a tool to humanise a sector often perceived as impenetrable – recognising the power of humour to gain traction online and entice a new generation of high-spending millennials. We track the best store concepts, ads and e-campaigns already attuned to playful thinking.

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14 Nov 2014
BY: Estella Shardlow & Katie Baron
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