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Brief Published: 10 Feb 2011

Who’s My Farmer?

Extra

Skånemejerier (Skåne Dairies) has created an iPhone app and web page which enable customers to enter numbers from their milk carton's date stamp to learn about the local farmer who produced their milk.

Developed in response to a rival dairy’s aggressive pricing policy, Skånemejerier is aiming to revive its relationship with customers by stressing its local roots.

skanemejerier.se
itunes.apple.com

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