Nike Goes Waterless
US sportswear megabrand Nike is championing its commitment to sustainable business practices by rolling out an industrial-scale waterless dyeing technique, in partnership with Dutch textile company DyeCoo.
DyeCoo has created the first commercially available waterless textile-dyeing machines, which use recycled carbon dioxide – eliminating the need for water. The system also reduces energy consumption, requires no auxiliary chemicals, and is twice as fast as conventional methods.
Nike’s vice-president of merchandising and product, Eric Sprunk, says: “We believe this technology has the potential to revolutionise textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it through the industry.”