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Brief Published: 16 May 2012

Milk, Please!


Milk, Please! is an Italian co-commerce web app that enables people from the same community to deliver groceries to one another and receive supermarket discounts in return.

Members log on to the site with their location and send a request for food items from a registered shop to fellow members in the area. If the request is accepted, the goods are paid for online before they can be collected and delivered by the other user.

This initiative is a great example of consumers clubbing together to reduce the carbon footprint and build a stronger community spirit. For more examples of co-commerce, see Trends in Social Good.

Milk, Please!