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Trend Reports

Insights & Influences: Redefine

How will Digital Reality influence design? Have you recognised the New Feminism Opportunity yet? How is the Global Food Love-In shaping attitudes to consumption? What will Outrospective Thinking bring to your business?

Redefine Reports
Smart Teens
Smart Teens
Smart Teens
Today’s teenagers are dynamic, digital beings. These agile and adaptive thinkers are digital natives who have grown up with accessible, portable technology. Instant access to a wealth of information has fuelled their entrepreneurial spirit and ‘just do it’ attitude.
Trend Reports
Redefine
31 May 2013
Global Food Love-In
Global Food Love-In
Global Food Love-In
Food has become the new cultural capital in the West, where it is viewed as an increasingly precious commodity. “We are currently in a ‘post-acquisitive’ era whereby food experiences are considered more covetable luxuries than objects like jewellery and cars,” notes a recent report by US media and marketing magazine AdAge.
Trend Reports
Redefine
31 May 2013
Modern Family
Modern Family
Modern Family
Changing attitudes to the concept of family are causing a shift in the way we live, the products we buy, the services we use and the spaces we reside in.
Trend Reports
Redefine
31 May 2013
The New Spirituality
The New Spirituality
The New Spirituality
New approaches to spirituality that reach beyond established religious norms are emerging as consumers seek meaning, kinship and contemplation. Material goods and status are no longer enough, as we look inward for strength and fulfilment. Frenetic lifestyles, lengthy work hours and incessant connectivity are prompting individuals to step back, regain balance and find deeper meaning
Trend Reports
Redefine
31 May 2013
Outrospective Thinking
Outrospective Thinking
Outrospective Thinking
Outrospective thinking – the act of considering the motivations, needs and problems of individuals and communities beyond oneself – is spurring consumers to bring about positive social change. 
Trend Reports
Redefine
31 May 2013
Quiet
Quiet
Quiet
We are oversaturated with information in today’s fast-paced daily life. But a growing number of consumers are seeking quiet, contemplative spaces as well as uncomplicated products and objects with minimal aesthetics.
Trend Reports
Redefine
31 May 2013
Changing the Rules
Changing the Rules
Changing the Rules
Designers need to rethink in the face of growing consumer expectations and super-fast advances in technology. New routes to market are being sought by designers, brands and manufacturers. Boundaries are becoming blurred, with conventional views on supply chain and user involvement now under challenge.
Trend Reports
Redefine
31 May 2013
Digital Reality
Digital Reality
Digital Reality
Technology and the real world are merging and connecting. New products are embedded with technology, changing how we communicate, interact with things and view the outside world. The interface between analogue and digital is also generating a new aesthetic, characterised by web-driven visuals and computer-generated production techniques. 
Trend Reports
Redefine
31 May 2013
Redefining Precious
Redefining Precious
Redefining Precious
New definitions of what is luxurious or precious are emerging as overlooked natural resources and materials are treated in innovative and refreshing ways to give them a new lease of life.
Trend Reports
Redefine
31 May 2013
Brand of Me
Brand of Me
Brand of Me
Stylus has previously charted the rise of Consumer-Creators, empowered by the digital world and with the potential to express themselves in new, creative ways. By embracing participation and advocacy, brands are using consumers’ enthusiasm to create in order to build closer relationships with them, entertain them and source ideas.
Trend Reports
Redefine
31 May 2013
Content is (Still) King
Content is (Still) King
Content is (Still) King
It was Microsoft's Bill Gates who said back in 1996 that content is king. As interruptive advertising loses its relevance, the growing importance of compelling branded content and earned media coverage means his words are still ringing true.
Trend Reports
Redefine
31 May 2013
Tech-Fuelled Retail Spaces
Tech-Fuelled Retail Spaces
Tech-Fuelled Retail Spaces
Digital innovation should no longer be seen as sounding the death-knell for bricks-and-mortar retailing. Instead, technology has become a prime tool for unlocking more exciting, engaging and efficient shopping spaces.
Trend Reports
Redefine
31 May 2013
Edutainment Retailing
Edutainment Retailing
Edutainment Retailing
Edutainment is the evolution of retail-tainment. It’s a strategy that not only entertains shoppers, but also educates them into spending. It caters to modern consumers who are seeking brand experiences that enrich their lives beyond the shop floor.
Trend Reports
Redefine
31 May 2013
The New Feminism Opportunity
The New Feminism Opportunity
The New Feminism Opportunity
Nowhere is the need for empathy and intelligent perspectives more crucial than when engaging with women. Brands need to recognise the dominating presence of women online and a new language of femininity that is developing.
Trend Reports
Redefine
31 May 2013
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31 May 2013
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