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Brief Published: 29 Feb 2012

Help: I Want to Save a Life Marrow Registry Kit


Graham Douglas of New York advertising agency Droga5, with the help of US boutique pharmaceutical company Help Remedies, has designed a simple way for Americans to join the bone marrow register.

The easy-to-use donor registration kits – found on Help Remedies’ packs of plasters – require users to attach a small blood sample to one of the sterile swabs, before posting their sample and contact details to a DKMS bone marrow donor centre. 

The product was launched this week at the TED (Technology, Entertainment and Design) 2012 Full Spectrum Conference in Long Beach, California, and is already available for US purchase via Help Remedies’ website for $4 (£2.50).