We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Retail
Published: 2 Jan 2014

Selfridges Imagineers 2014 Retail Promo

Extra
Selfridges Festival of Imagination

UK department store Selfridges has revealed plans for its first storewide creative concept of 2014: a six-week programme dubbed the Festival of Imagination.

Conceived to encourage imagination and creativity among its consumer fan base, the concept will be anchored in a series of talks and events that will take place in a custom built ‘Imaginarium’, designed by legendary Dutch architect, Rem Koolhaas.

Key events will include:

  • An in-store installation from British fashion designer Gareth Pugh will launch on January 6 to coincide with the opening of the biannual London menswear catwalk shows. Built by London-based virtual reality specialists Inition, the store has promised that the installation, titled Monolith, will be “virtual reality in a way never before showcased in a retail environment”.
  • UK-based collective Lost Lectures (which specialises in delivering presentations from unusual locations on just about anything – from pick-pocketing to neuroscience) will organise talks held in the Imaginarium. Speakers already lined up include UK poet laureate Carol Ann Duffy, and Academy award-winning producer Simon Chinn – the filmmaker behind the documentaries Searching for Sugar Man and Man On a Wire.
  • London-based cultural enterprise The School of Life will hold a ‘Dance Party’ workshop led by psychologist Dr Peter Lovatt – exploring emotional and chemical reactions to dance and movement. A further workshop is scheduled with London-based artist, writer and curator Cathy Haynes, who will propose daydreaming as a method of triggering creative thought.
  • Selfridges will also address the role of creativity in connection to sustainability. Suzanne Lee from London design consultancy BioCouture will demonstrate the potential of bio-manufacturing as a potential future method of materials production.

For more on Selfridges’ creativity fuelled and socially oriented commercial strategy, see The Selfridges Effect, Project Ocean: Retail Activism in Action, Quiet Branding and Eco-Ethical-Sustainable in The Future of the Store Industry Trend.  

RELATED REPORTS
VIEW ALL Reports
Updated
Related
© 
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS