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Brief Published: 9 Mar 2011

Puma Social Club


Sportswear brand Puma will open a pop-up store-cum-nightclub in Johannesburg, South Africa tomorrow.

Championing traditional games and pub sports such as ping-pong, darts, table football, pool and bowling, the space will also serve food late into the night.

Aimed at what Puma calls ‘after hours athletes’, the Puma Social Club is firmly anchored in pushing real-world socialising over online gaming.

Puma has previously launched Puma Social Clubs in other cities around the world in regions including Asia, USA, Canada, the Middle East and Europe. They are supported by online portals with a dedicated website, as well as Facebook and Twitter pages.