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Food, Beverage & Hospitality
Published: 16 May 2014

Drinkable Suncream

Extra

Conceived by US-based holistic beauty brand Osmosis Skincare, Harmonized H20 is a revolutionary new drinkable water that contains sunscreen properties.

Developers of the product claim that after being ingested, molecules vibrate on the skin to effectively cancel 97% of UVA and UVB rays. This delivers an SPF protection rating of 30.

"This type of product is really clever because it provides all-over topical protection, eliminating the need for cumbersome application," says Lisa Payne, assistant editor of Fashion & Beauty at Stylus. "If further developed for children, this could save parents countless hours of frustration – especially for those in hot climates."

The product follows other 'inside out' drinkable elixirs launched by Osmosis Skincare that aim to protect, nurture and replenish the body from within. These include Anti-Pathogen Harmonized Water, Digestive Health Harmonized Water, and Environmental Protection Harmonized Water.

For more on the rise of 'inside out' beauty, see Edible Beauty and Drinkable Moisturiser From Fountain. For additional insights into future functional products, see Next-Gen Functional Food, which also spotlights an early iteration of ingestible suncream.

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