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Brief Published: 25 Feb 2011

Selfridges Goes Dutch


Timed to coincide with its takeover of Dutch department store chain de Bijenkorf, London department store Selfridges is celebrating Dutch design with a new pop-up shop, Everyday Dutch – situated in its Wonder Room.

Design consultant and curator Jane Withers has filled the space with a mix of works by Design Academy Eindhoven graduates and established designers including Droog, Kiki Van Eijk, Piet Hein Eek, Dick van Hoff, Atelier NL, Pols Potten, Yksi, Jo Meesters and Lara de Greef.

Dutch ‘eating designer’ Marije Vogelzang has created an installation called Flock of Dutch Cheeses – featuring regional cheeses on forks decorated with patriotic-coloured ribbons in blue, white and red. The space is lit by giant lampshade-style ceiling lights that are embellished with a ‘scrapwood’ surface pattern – Hein Eek’s trademark.

Everyday Dutch is supported by Design Coopertion Brainport – a platform for young Dutch designers – and the Dutch Embassy.