Social Wellness: Stanley’s Pharmacy, NY
Stanley's Pharmacy – a new wellness-focused retail space opening in New York in late July 2013 – is set to further the trend for innovative healthcare retailing by combining traditional services with a bar area serving drinks with health-giving properties.
Rooted firmly in the notion that prevention is better than cure, the shop is designed to act as a space for the local community to connect with their pharmacist for health advice, but also to gather socially. It centres around an eight-seat wellness bar that serves probiotic-rich fermented Chinese ‘kombucha’ tea on tap (for more on this, see the report Fermentation Moves Forward), homemade organic sodas, medicinal teas and antioxidant-packed espresso drinks.
“People are beginning to take control of their own health and understand that in order to circumvent illness, they need to preserve their wellness,” pharmacist and founder Stanley George told Stylus. He also believes social connections are just as important for wellbeing as a healthy diet and regular exercise – hence the emphasis on the pit-stop bar area, where modern, minimal decor is punctuated by the escapist motif of a sunny Caribbean backdrop.
For more on the topic of integrating innovative design into contemporary healthcare spaces, see Spaces for Health: Selling to the Patient-Consumer, The Placebo Pharmacy: A New Model for Health & Beauty Retail, and Help Remedies’ Pop-Up Pharmacy.
Hospitality companies are also tapping into an increased consumer interest in health and wellness. See Insomnia Solutions: Something to Sleep On for an exploration of how hotels are consciously catering to stressed out, sleep-deprived guests.
For more on the benefits of adding hospitality (from restaurants to coffee bars) to the shop floor, see Retailer-Restaurants.