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Brief Published: 26 Mar 2014

Jawbone Up24: Real-Time Experiences


Up24, from US-based tech company Jawbone, is the latest version of hardware for the Up lifestyle-tracking system, now available in 30 countries across the globe. Combining a wristband with software and data monitoring, the set-up allows users not only to track sleep, movement and diet data, but also to understand and act upon it. 

Unlike the original Up wristband, which needs plugging in to sync data, the Up24 uses wireless syncing and Bluetooth Smart to deliver real-time feedback and push notifications to the users’ iOS or Android device. This innovation means the user can gain instant insights into their progress, encouraging better choices that lead to long-term behavioural change.

Through the app, users can set challenges for the day, create alerts to encourage activity, and receive celebratory notifications when goals are reached.

Also designed to encourage self-reflection, the app creates personalised reports that allow users to track their progress over time, highlighting positive streaks in behaviour patterns. Users can also engage with other members of the Up community by sharing their achievements and data through social media.

The hardware design is very similar to the original – flexible circuitry encased in a smooth rubber exterior, with a different textured pattern marking it out from the previous model.

For more on Jawbone, see our interview with its chief creative officer Yves Behar, and a blog post about Up Coffee – the stand-alone caffeine-tracking app. For further insight into the emerging wearable technology market, see the SXSWi 2014 reports Wearables & Fashion and Wearables: Beyond Novelty.