British department store John Lewis has tapped into the sharing economy by partnering with peer-to-peer accommodation website Airbnb, offering potential Airbnb hosts the chance to attend a series of informative masterclasses. Promising to teach everyday consumers how to be the ‘perfect host’, the hour-long sessions covered home styling, customer service and marketing. Tutorials took place at the retailer’s Oxford Street store in central London as well as at its Birmingham outpost.
This isn’t the first time a retailer has seen the commercial opportunity of linking up with hospitality brands. Room service initiatives, for example, have become perfect ways for brands to upsell products to keen and captive audiences. For more, see Rebooting Room Service.
For an in-depth understanding of future consumers’ expectations when it comes to travel and hospitality, see our industry trend The Future Guest. Meanwhile, Hospitality’s Evolved Sharing Economy charts the latest advances springing forth from the sharing economy in a hospitality context.
For more on new traveller tribes, New Luxury Travel explores overlooked and rising consumer cohorts, while The Empowered Customer Journey demonstrates how booking systems and hospitality services have become increasingly powered by informed and tech-savvy guests.