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Brief Published: 17 Jul 2012

Franck Sorbier: Projection-Mapped Fashion


French fashion brand Franck Sorbier teamed up with American software giant Intel to present a colourful projection-mapped collection at Paris’s Autumn/Winter 2012-13 Haute Couture fashion week.

Digitally animated moving visuals were projected onto one statement off-the-shoulder white ball gown and a backdrop that functioned as a canvas for endlessly morphing virtual haute couture dresses.

Using Intel’s Ultrabook technology, Sorbier put a 21st-century spin on its narration of the medieval French fairytale, Peau d’Âne (Donkeyskin). The story involves a princess who demands a series of impossible gowns – each the colour of the sky, the moon or the sun. The show ends with a beating heart on a projected blood-red gown that transforms into a mirage of fluttering butterflies.

See Stylus’s Transformative Light report for more on projected coloured light.

Franck Sorbier