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Brief Published: 19 Apr 2011

Hilfiger’s Travelling Home


In a spectacular (and summery) celebration of preppy styling, US fashion label Tommy Hilfiger is to launch its Prep World capsule collection by showcasing it internationally in an 800 sq ft travelling pop-up store designed to resemble a traditional Cape Cod beach house.

The store, which will come complete with mansard roof and picket fence, will carry limited edition products, including badminton nets, Polaroid cameras and ping-pong sets alongside fashion.

Opening first in New York on April 28, the Prep World shop will then travel to other destinations throughout the world, including London, Paris, Amsterdam, Milan, Stockholm, Madrid and Tokyo.