TreeWifi: Incentivising Green Communities TreeWifi: Green Communities Dutch start-up TreeWifi is motivating people in Amsterdam to reduce air pollution in their local environment by using bird boxes that monitor air quality.
05 Jul 2016
Doing Good Doing Good Social good is becoming the new standard for conscious consumption, just as eco concerns did a decade ago. Corporate social responsibility has evolved from a badge of honour for companies to a basic consumer expectation, while a new wave of social entrepreneurs are showing big brands and charitable institutions how to have real social impact.
04 Jan 2016
Mainstream Brands Do Sustainability Mainstream Brands Do Sustainability This year's Sustainable Brands conference in London (November 16-18) played host to a range of global brands, proving that sustainability is no longer a niche issue – it's integral to a brand's success. In 2014, brands that were committed to sustainability grew sales by 3% more than companies without this focus, according to Claudia Suarez, partner at global market research firm Nielsen.
20 Nov 2015
Sustainability Values Shared By All Ages Shared Sustainability Values Consumers across demographic divides are motivated by a common set of values when it comes to sustainability issues, says Raphael Bemporad, co-founder of New York-based brand and innovation consultancy BBMG.
19 Nov 2015