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Brief Published: 11 Jul 2019

Codex Beauty Taps into Global Skincare Rituals

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Codex Beauty

New US skincare collective Codex Beauty is combining nature, science and tradition to create genderless products for all skin types. The brand is uniquely tapping into ancient rituals and harnessing ingredients from around the world for each collection – showcasing the importance of knowledge sharing within the industry.

The first launch from the collective is a five-piece Irish-inspired range called Bia, which utilises native botanicals and pays tribute to the country’s rich landscape. The Bia Facial Oil contains vitamin-rich ingredients, such as sea buckthorn and rosehip, to hydrate and brighten the skin. Meanwhile, bog myrtle keeps pores clean and prickly pear seed oil reduces pigmentation.

Bia uses bio-technology and green chemistry to produce efficient formulas – merging herbal knowledge with modern scientific tools. The brand uses methods to conserve the herbs’ potent medicinal properties while supporting skin health. The range’s plant-preservative system, also known BiaComplex, includes a blend of oils and water infusions to hydrate the skin.

As we explore in our Beauty Forecast S/S 20: Revive, beauty brands are bringing back healing remedies and forgotten recipes from the past. Codex Beauty is appealing to consumers who value this heritage in their products. In the future, the brand is planning to develop ranges that incorporate therapeutic herbs from India and Patagonia. We predict ingredients with extensive medicinal benefits will further infiltrate mainstream beauty offerings.

In addition, Codex Beauty is committed to minimising its eco footprint. To help reduce the amount of packaging waste in landfills, its airless tube is made from biodegradable sugarcane plastic (called green polyethylene). The brand’s labelling strategy also promotes transparency online and offline: all of the products’ certifications and ingredients are clearly stated on pack and on its website.

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