Today, the gap between those born before the web, and those 'born on the web' (Gen Z, aged five to 19), is wide. Gen Z consumers are refashioning media and entertainment in their own image, and industries across marketing, advertising, consumer lifestyle and fashion will be affected as a result. Understanding why that gap exists, and how to bridge it, is the mission of this Industry Trend.
Born on the Web
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Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.